1.


Commercial analysis: Action shots of locks being shot but not breaking were shown. The message is that Master Locks do not break no matter what. The message is effective because they are advocating security.



Company: Master Lock



Target audience: Older people



What persuasive method used (humor, action, celebrity, human interest, etc.)?: Serious action.



2.



Commercial analysis: Camera shots were wide and gave a sweeping view of NYC during the Macy's Day Parade, along with well-known cartoon characters, gave the commercial a fun and American feel. The joking message is basically that coke is so good people will fight one another for it. The message was effective because the commercial was "charming".



Company: Coca-Cola.



Target audience: People of all ages.



What persuasive method used (humor, action, celebrity, human interest, etc.)?: Light humor.



3.



Commercial analysis: The close-up on the horse's rear-end showing its tail lifting, followed by the edited-in fart noise, used humor to suport its product. The message is that Bud Light is basically a refreshing drink that brings people together. It was slightly effective in supporting its message because the humor will make it memorable.



Company: Budweiser



Target audience: Males 21+



What persuasive method used (humor, action, celebrity, human interest, etc.)?: Humor.



4.

Commercial analysis: Fast-paced action shots in a hospital were used to enhanced the ad's message by conributing to its humor. The message is that E-Trade will result in "money out the wazoo". The message was effective because it used clever wordplay.

Company: E-Trade

Target audience: Adults

What persuasive method used (humor, action, celebrity, human interest, etc.)?: Humor.

5.

Commercial analysis: Crazy camera shots were used to suggest the ridiculous nature of the situation, which made it funny. The slogan is "What you want is what you get". The message is effective because it was a clever commercial.

Company: McDonald's

Target audience: People of all ages

What persuasive method used (humor, action, celebrity, human interest, etc.)?: Humor, celebrity (Michael Jordan).