Voices of Hope Story

The Voices of Hope raised money for the Angel Foundation, a Minnesota charity founded in 2001. The Angel Foundation fulfills unmet non-medical needs by providing education and support for them through its Facing Cancer Together (FaCT) program.

FaCT holds education seminars, family activities, and other programs. The Foundation also provides direct financial assitance with rent, mortgage, groceries and gas, phone and utility bill payments. This means that cancer patients won’t have to decide between purchasing their medication, or food and shelter for their families. Furthermore, the Foundation focuses on non-medical needs because there are already many organizations raising money for cancer research.

Indeed, Eastview senior and singer Kelsey Reger reports that her choir director Judy Sagen decided to work in conjunction with the Angel Foundation for this very reason. She further reports that the Voices of Hope event originated with a few fellow singers that wanted to make a difference because their own families had been affected by cancer.

Reger was inspired to participate in the event because “it’s a simple way to contribute the small amount of money I have to a good cause”. It was different than other Eastview fundraiser was different than other fundraisers Eastview has conducted because it “allowed an opportunity to use our own talents to create change, and a lot of people are affected by cancer”.

The Angel Foundation is always in need of funds, however. The Foundation accepts whatever contributions you can make, and to contribute simply go here: http://www.mnangel.org/donate/donate-to-angel-foundation

Lead-in

Last Friday, Apple Valley's Eastview High School hosted something called "Voices of Hope" in its performing arts center. The purpose of Voices of Hope was to raise money against cancer, and it did so by accepting donations and selling food products. Voices of Hope consisted of different musical performances. 

During second period alone - a time span of fifty minutes - six groups performed. The first group was a choir not from Apple Valley, the second was the Falcon Ridge Middle School's girls choir, the third was a Spanish class, the fourth was a Japanese class, the fifth was the Eastview men's chorale, and the sixth was the women's chorale. 

2/13 Notes - What is journalism?

Law and Ethics Notes

Five freedoms in First Amendment relating to: Speech, Press, Religion, Assembly, Petition.

Because public schools are a form of government, they are limited in their power to censor by the 1st Amendment. Private schools have more power in doing this.

The Tinker Standard (1969): The US Supreme Court recognizes that the 1st Amendment protects on-campus student speech.

The Fraser Standard (1986): Because school officials have an "interest in teaching students the boundaries of socially appropriate behavior," they can censor student speech that is vulgar or indecent, even if it does not cause a "material or substantial disruption."

The Hazelwood Standard (1988): The US Supreme Court significantly reduces the level of First Amendment protection provided to most school-sponsored student media at public high schools. School can censor if "reasonably related to legitimate pedagogical concerns". Applies only to school-sponsored speech. Does not apply to "public forum" student media.

The Frederick Standard?: Bong Hits 4 Jesus. Court ruled for Morse because students were on a school-authorized absence; speech censored because it went against teachings.

Summary: Free speech applies except if speech is illegal otherwise, could cause a physical disruption, is vulgar, or if it is part of school-sponsored speech and goes against teachings - exceptions apply on-campus or during a school-authorized activity.

http://www.youtube.com/watch?v=fUkuqJ5-x6I

1.


Commercial analysis: Action shots of locks being shot but not breaking were shown. The message is that Master Locks do not break no matter what. The message is effective because they are advocating security.



Company: Master Lock



Target audience: Older people



What persuasive method used (humor, action, celebrity, human interest, etc.)?: Serious action.



2.



Commercial analysis: Camera shots were wide and gave a sweeping view of NYC during the Macy's Day Parade, along with well-known cartoon characters, gave the commercial a fun and American feel. The joking message is basically that coke is so good people will fight one another for it. The message was effective because the commercial was "charming".



Company: Coca-Cola.



Target audience: People of all ages.



What persuasive method used (humor, action, celebrity, human interest, etc.)?: Light humor.



3.



Commercial analysis: The close-up on the horse's rear-end showing its tail lifting, followed by the edited-in fart noise, used humor to suport its product. The message is that Bud Light is basically a refreshing drink that brings people together. It was slightly effective in supporting its message because the humor will make it memorable.



Company: Budweiser



Target audience: Males 21+



What persuasive method used (humor, action, celebrity, human interest, etc.)?: Humor.



4.

Commercial analysis: Fast-paced action shots in a hospital were used to enhanced the ad's message by conributing to its humor. The message is that E-Trade will result in "money out the wazoo". The message was effective because it used clever wordplay.

Company: E-Trade

Target audience: Adults

What persuasive method used (humor, action, celebrity, human interest, etc.)?: Humor.

5.

Commercial analysis: Crazy camera shots were used to suggest the ridiculous nature of the situation, which made it funny. The slogan is "What you want is what you get". The message is effective because it was a clever commercial.

Company: McDonald's

Target audience: People of all ages

What persuasive method used (humor, action, celebrity, human interest, etc.)?: Humor, celebrity (Michael Jordan).